My team and I created a Google AdWords campaign for Donna Joy Usher which was entered into the Global Google Online Marketing Challenge.
We had a budget of $250 to generate as many impressions and clicks as possible in a three-week time slot.
We created 25 eye-catching AdWords ads and linked them with around 3000 keywords.
With the goal to generate exposure, increase website traffic and increase sales and downloads of her books.
We received 77.4K impressions from our ads and 2000 clicks to her website, with the average cost per click being $0.12c and a click-through rate of 2.82%.
I created Ad Extensions to help target our intended audience and increase impressions.
We were all happy with the results we achieved in the challenge.
I recently had the pleasure of working with Jessica on an AdWords Campaign to promote my fantasy trilogy.
Jessica is extremely professional, and her knowledge is only trumped by her enthusiasm. She was always prompt with her replies to my communications, and very attentive to my requirements. It is rare to come across someone with such a strong work ethos.
One of the things I really enjoyed about working with Jessica was that her ability to lead was combined well with her openness to suggestions. I look forward to working with her again in the future and know she will make a strong addition to any team.
Donna Joy Usher